Thursday 13 November 2008

Cosmo

Media language:
Beyonce is modelling for this cover of Cosmopolitan. The colours on the cover are mostly pink, red or gold. This can connote love, desire and lust- sexual connotations.The theme of the issue is sexual; all the articles are to do with sexual intercourse. The way Beyonce is standing, with a revealing deep neck, pink dress, can also highlight the theme. Her hand is coming above her knee, which can also give sexual connotations. Her skin is the same colour of the background-golden.The fact that she is looking down upon the reader, and is covering the masthead, shows how powerful she is.

Instsitution:
The Institution is well known for its priority for fashion and beauty as well as celeb gossip. They have used a well known singer/actress and idolistic person – Beyonce, because the TA aspire to be like her, because she is very successful.
-'Cosmo'

Genre:
A magazine

Representation:
She is represented to be very sexual, due to her body pose.
Women = sexual, as well as women = gossip "queens"

Audience:
Older females about 18 -30+ due to sexual content (what they discuss about.)
and The TA is females aged 16-30, who want to be attractive and appealing like Beyonce.

Ideology:
Laura Mulvey= Male Gaze
Feminist ideologies as the magazine is targeted at women, as well as capitalist as the magazine is made to make money.

Narrative:
Visual as well as informative narrative.

Heat Magazine

Media language:
There are many images, on this cover, which can suggest to the reader that the magazine would also be filled with many images, to make it look interesting and appealing.The 3 main images on the cover, are seen to be glamorous and slim- the issue that can arise through here is the size zero debate. However the appealing story here is the Hair of these females. They are represented as ‘know it alls’ of fashion. The fact that there are only two males can oppose the patriarchal society. The males are seen to be not attractive because of the issues surrounding them, such as High Grants issue with the prostitute and in eastenders the case with Little Moe and her rape case.The colour red is used a lot on the cover, this can connote passion, love or danger. It could suggest the magazine is dangerously filled with a lot of issues and articles.

Institution:
Heat

Genre:
Magazine

Representation:
Women as gossip people as well as the representation of the stereotyped female due to the colours used.

Audience:
Females aged from about 18 - 30 because of the issues involved in the magazine as well as the colours used further shows how the audience will be females.

Ideologies:
Laura Mulvey/The fact that there are 7 females on the cover can show how the media has changed; before there used to be males on the cover of magazines.

Narrative:
Visual as well as informative narrative.